Coast Blogs

Coast Stores has switched its blog from Wordpress to Tumblr. I don't know it why matters but I find this upsetting.

This is their blog on Wordpress:


And this is their blog on Tumblr:



It's like they switched because all the cool girls are into Tumblr, not because they thought about it. I guess I think of Tumblr as an artsy space. My fave blogs on that platform are the minimalist, one photo/ video post, with a brief, perhaps one sentence only, caption. The Coast blog violates that principal, and that irks me (I have issues I know).

I would revive the Wordpress blog, and treat it as if it were an online magazine. They could do all the Look for Less, What I Wore, and Behind the Scenes posts we love with the long text posts that Wordpress favours. Besides Wordpress makes it so easy to crop long posts for display on your homepage.

I would use the Tumblr blog to show the artsy side of Coast. There are a series of gorgeous illustrations in this Little Black Dress post that is the stuff of dreams. They could do an entire blog using illustrations of their collection. Interspersed with abstract shots of key pieces from their collection. That would be lovely. I bet that would go down well with their followers and with their attempts to reach a younger customer. It certainly would be the type of thing that Tumblr users like to re-blog, Lord knows re-blogging is a big deal on Tumblr.

I don't know why this matters. I get all weird about content sometimes.

For inspiration, read:

Blogger, Wordpress or Tumblr for your fashion blog?

and

The 10 best Tumblrs by Fashion Industry Insiders

also

I'm loving Ebony Magazine's Tumblr

plus

JCrew's Tumblr Included because they break my rules and adhere to them at the same time.


ZoneOneRadio

I've started work as a producer/ presenter on ZoneOneRadio a brand new community radio station for Central London.

I will be working on our Charity profiles; discussing volunteer opportunities within the Capital etc.

But I also wanted to share some of the work I've done so far. These are the drops that will air throughout the day on the station. I'm voicing with the amazing Jamie. If you like what you hear, it's thanks to the superb coaching skills of Mr. Matthew Layton, ZoneOneRadio's evil genius.

ZoneOneRadio - Our First Training Session by Matthew Layton.

Compare with the results of our first workshop. Bare in mind for this one, the group members had only just met and had to work together to create some content.

ZoneOneRadio - Our First Workshop by Matthew Layton.

Honestly, I think we did well.

Anyways, tune into ZoneOneRadio; It's up and running. Like the Facebook page, follow us on Twitter.com/z1radio and don't keep the goodness to yourself. Please share.

Caribbean Axis Student Blogger

OK remember when I discovered that Caribbean Axis has posted my blogs. Well that link is now down (haters). Fortunately I took some screen shots of the my blog posts (vanity). Here they are for you to read and comment on.







Click on the image to read the blog posts.

The Truth about Media

Journalism could be nasty. Let's not let the unpleasentness of the phone hacking drama blind you. The 4th Estate is essential to our democracy, because it uncovers the information our decision makers would rather stay hidden. The information we need to ensure they are doing their jobs. To uncover this information sometimes our journalists need to engage in some blatantly illegal or immoral things. Fact!

The real tragedy of drama that has lead to the the Leveson Inquiry is that it has become a celebrity parade (says the girl who was geeking out over Nick Davis's testimony). The phone hacking wasn't the worse thing to have happened. The real crime is that journalists were abusing the cover of the 4th estate to find out who Hugh Grant was sleeping with. Now that's rubbish!

If you're going to break the low, and use the fact that your are a journalist as your excuse, I'd rather you be uncovering money laundering at some Fortune 500, or how charities really spend your money. Something like that. Everything the public is interested in isn't always in their interest.

As for the celebrities, we know that they are fake; turns out when the media's detective work turns up nothing, they write fiction as news. Their punishment would be the loss of publicity, and perhaps then we'll get our journalist back.

Personal Branding Tips from Dita Von Teese

Video of the burlesque star discussing feminism, her work, art and how having a personal brand worked in her favour. When she started, strippers were of the rock chick, Mötley Crüe styling. Dita realised that she had something different to offer, and created her act based on that. Now she's an international phenomenon.









This stripper now has her own clothing line, she's been the face of Cointreau for years, and women (not men) are waiting for hours to see her shows and buy her books.

Today's job market might be tough, but looking at what you have to offer might be the key to your success. Especially since it makes you unique. That's the take away from this post.

Caribbean Axis Blogger

Guess who has published blogs? Me.

Yes, that's right. When I was in London studying for my MA, I saw a request on Twitter for Caribbean bloggers. I responded to the ad and started to write about my life as a student for Caribbean Axis.

Yesterday, I discovered my posts for the first time! I explain it all in the video below.



If you want to read my posts yourself, click here.

Oh, I sent my friend, the copy-editor, the link and she likes them. Of course she mentioned the errors, but then she suffers from a G.O.D. complex.

Message to PRs: don't become the news

Remember Sharon Lee Assang?

Well yesterday I posted a video of her at the police press briefing on the 13th October. What I missed was the trouble she got herself into at another briefing.



The condemnation of Mrs Lee-Assang has been fast and furious. But I liked this article from today's Express. In it, Sgt. Anand Ramesar, who is the President of the Police Social and Welfare Association, commented on the irony that it was the PR department that was giving out incorrect information.

"I want to say that it was a great disappointment having heard that from the Public Relations Department in the police service. I think it was one that has the capacity to antagonise a large section of the population and further widen the gap between the police and the community."

Sgt Ramesar says that the Director of Public Affairs has all the tools at her disposal to get the correct information about the SOE and the work of the police service. He is also right when he says that she shouldn't be doing the briefings in the first place.

"It should be the Commissioner of Police who should be making statements during the State of Emergency.

Now Mrs. Lee-Assang has commented on the issue itself, which serves to prove my point. When the PR professional becomes the news, you have a problem. In this case the bright lights of the TV cameras are preventing Mrs. Lee Assang from seeing all the work that she ought to be doing to ensure that the facts are shared with the public. Not good.

If she is concentrating on presenting, she isn't concentrating on what is being said. Also if she gives out wrong information, she is tarnishing HER image, and that limits her ability to be seen as an effective communicator.

Why? Well, as a journalist, I know that I would question anything that she says from now on. She has already made an error so huge, that it had to be addressed in the parliament. I would want to know who has verified what she is saying before I can print it as fact. As it stands her future pronouncements could be prefaced with a reminder about her past transgressions.

And that my friends would be a major problem for a PR professional.

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Trini Girl who use to work in the News Media. Now she's student at the University of Westminster studying for her Master of Arts degree in PR. You lucky reader, get to read all about her journey.

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