Aliza Licht, the voice behind @DKNYPRGIRL, spoke at  Tedx Times Square on 10 April 2013 about how her openness improved the relationship building potential of a major fashion brand's social media strategy.

I featured Aliza on this blog before by posting her 'coming out of the (social media) closet' video earlier. She refers to the video in her Tedx talk and you can read that post here.

Tedx Times Square (jump to 2:40:00 for Aliza's presentation)

Simple re-post of an intro-graphic that I saw on the Global Alliance for Public Relations' Facebook page.

It's from PRMarketing.com and is explains that most organisations need to have an online presence in to be seen.

Online PR: Opportunity and Results

Much is said about the impact of social media and the democratisation of communication. It is true, but often overstated. There is a certain type of person who is drawn to publicity, communications, fame etc. Those persons will find and create a space for themselves using the tools at their disposal. While more people are communicating online, like this blog, just because you have written it doesn't mean that an audience will come.

Much in the same way viewer polls in the news, really just a space to insert advertising within the newscast, aren't representative of the viewing population, far less for the national population, twitter reactions are of its own reality and should be treated as such.

Twitter users are a sub-set of the national population with some expat and international inclusion. This Pew Research study found that "The reaction on Twitter to major political events and policy decisions often differs a great deal from public opinion as measured by surveys."

Read the entire survey here: Twitter Reaction to Events Oftern at Odds with Overall Public Opinion

Time Magazine takes an early look at Pope Francis' relationship with the Media. Making note of his early  reluctance to engage with them, to his swift embrace of their role.
New Pope Shows Eye for Symbolism

The Vatican has a Twitter account, several actually. It was launched under Pope Benedict XIV's reign. Those tweets have since been deleted from the page, but can be viewed on the Vatican's news website.
Pope Benedict XVI's Tweets Have Been Removed

So who Tweets for the Pope? Several people do, as he has several accounts in different languages. For the english speaking account that job goes to his social media interns Sean Hudgins and Danielle McMonagle.
What It's Like to be Pope Francis' Social Media Intern

The UK Guardian created a website to track the proceedings in the papal conclave: http://www.istherewhitesmoke.com/

Admitedly a very US history of PR, but there's no one who's better at PR than the Americans.



Source

Coast Stores has switched its blog from Wordpress to Tumblr. I don't know it why matters but I find this upsetting.

This is their blog on Wordpress:


And this is their blog on Tumblr:

It's like they switched because all the cool girls are into Tumblr, not because they thought about it. I guess I think of Tumblr as an artsy space. My fave blogs on that platform are the minimalist, one photo/ video post, with a brief, perhaps one sentence only, caption. The Coast blog violates that principal, and that irks me (I have issues I know).

I would revive the Wordpress blog, and treat it as if it were an online magazine. They could do all the Look for Less, What I Wore, and Behind the Scenes posts we love with the long text posts that Wordpress favours. Besides Wordpress makes it so easy to crop long posts for display on your homepage.

I would use the Tumblr blog to show the artsy side of Coast. There are a series of gorgeous illustrations in this Little Black Dress post that is the stuff of dreams. They could do an entire blog using illustrations of their collection. Interspersed with abstract shots of key pieces from their collection. That would be lovely. I bet that would go down well with their followers and with their attempts to reach a younger customer. It certainly would be the type of thing that Tumblr users like to re-blog, Lord knows re-blogging is a big deal on Tumblr.

I don't know why this matters. I get all weird about content sometimes.

For inspiration, read:

Blogger, Wordpress or Tumblr for your fashion blog?

and

The 10 best Tumblrs by Fashion Industry Insiders

also

I'm loving Ebony Magazine's Tumblr

plus

JCrew's Tumblr Included because they break my rules and adhere to them at the same time.

I've started work as a producer/ presenter on ZoneOneRadio a brand new community radio station for Central London.

I will be working on our Charity profiles; discussing volunteer opportunities within the Capital etc.

But I also wanted to share some of the work I've done so far. These are the drops that will air throughout the day on the station. I'm voicing with the amazing Jamie. If you like what you hear, it's thanks to the superb coaching skills of Mr. Matthew Layton, ZoneOneRadio's evil genius.

ZoneOneRadio - Our First Training Session by Matthew Layton.

Compare with the results of our first workshop. Bare in mind for this one, the group members had only just met and had to work together to create some content.

ZoneOneRadio - Our First Workshop by Matthew Layton.

Honestly, I think we did well.

Anyways, tune into ZoneOneRadio; It's up and running. Like the Facebook page, follow us on Twitter.com/z1radio and don't keep the goodness to yourself. Please share.