Coast Stores has switched its blog from Wordpress to Tumblr. I don't know it why matters but I find this upsetting.

This is their blog on Wordpress:


And this is their blog on Tumblr:

It's like they switched because all the cool girls are into Tumblr, not because they thought about it. I guess I think of Tumblr as an artsy space. My fave blogs on that platform are the minimalist, one photo/ video post, with a brief, perhaps one sentence only, caption. The Coast blog violates that principal, and that irks me (I have issues I know).

I would revive the Wordpress blog, and treat it as if it were an online magazine. They could do all the Look for Less, What I Wore, and Behind the Scenes posts we love with the long text posts that Wordpress favours. Besides Wordpress makes it so easy to crop long posts for display on your homepage.

I would use the Tumblr blog to show the artsy side of Coast. There are a series of gorgeous illustrations in this Little Black Dress post that is the stuff of dreams. They could do an entire blog using illustrations of their collection. Interspersed with abstract shots of key pieces from their collection. That would be lovely. I bet that would go down well with their followers and with their attempts to reach a younger customer. It certainly would be the type of thing that Tumblr users like to re-blog, Lord knows re-blogging is a big deal on Tumblr.

I don't know why this matters. I get all weird about content sometimes.

For inspiration, read:

Blogger, Wordpress or Tumblr for your fashion blog?

and

The 10 best Tumblrs by Fashion Industry Insiders

also

I'm loving Ebony Magazine's Tumblr

plus

JCrew's Tumblr Included because they break my rules and adhere to them at the same time.