tag:blogger.com,1999:blog-29034353748661302322024-03-05T06:10:30.020+00:00My WorldSoyinihttp://www.blogger.com/profile/03874932521330488127noreply@blogger.comBlogger154125tag:blogger.com,1999:blog-2903435374866130232.post-17778536377089556212015-10-19T23:27:00.000+01:002015-10-19T23:27:37.296+01:00The Curious Case of State MediaVery early on in the tenure of the People's Partnership veteran journalist Sunity Maharaj had this to say about the affairs at Caribbean New Media Group (CNMG), namely that the media house was in need of rescuing.<br />
<br />
Consider this paragraph from her 13 November 2010 article in the Express entitled <a href="http://www.trinidadexpress.com/news/Rescuing_CNMG-107838449.html" target="_blank">Rescuing CNMG</a><br />
<br />
"What we need now is a policy that integrates CNMG, independent
producers, the Entertainment Company of T&T, the Film Company of
T&T, the University of Trinidad and Tobago (UTT), the University of
the West Indies (UWI) and other resources within a supportive policy
framework. This is where the debate now needs to go.
<br />
<br />
The Government does not need CNMG for keeping the
citizenry informed about its work. It has GISL and the NCC channel, as
well as new studio facilities for the PM, for which money has already
been allocated in the 2011 budget. It must limit itself to these
facilities and remove CNMG from the equation."<br />
<br />
On October 12th of this year she revisited the matter on C TV's morning show Good Morning T&T in the view of a change of Government and the Line Minister's comments on CNMG in his contribution to the budget. Where among other comments Ms. Maharaj said that the company would have to revisit their strategic plan. The full interview has been posted to the programme's Facebook page, you can view it <a href="https://www.facebook.com/video.php?v=900271496715409&set=vb.688421211233773&type=2&theater" target="_blank">here</a>.<br />
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<br />
And then there's Tony Fraser's contribution on the matter. For his part he says the station's purpose should include a greater commitment to providing a fora by which we can see ourselves. I've spoke about that need on this very blog, saying that we have a self image problem and there's clear evidence of pigmentocracy on our airwaves. You can read that article <a href="http://youcouldbelievethis.blogspot.com/2013/08/people-need-to-see-themselves-in-media.html" target="_blank">here</a>. Dr. Fraser referenced the 1976 essay from Dr Everold Hosein entitled<span class="st"> <em>The Problem of Imported Television Content in the Commonwealth Caribbean</em></span>, and highlighted this quote from his essay,<br />
<br />
“Television, in the final analysis, is a scarce public resource, it
belongs to the people. While it may be managed, owned and operated by a
select few, the public retains the right to communicate via the
technology of the television medium and should have access to those
facilities”.<br />
<br />
After citing his own challenges finding a fora to show his documentary on the 1937 Labour Riots, Mr. Fraser argues "there is an absolute need for a media house directed to developing the information and consciousness base of the society". He also goes further to suggest the formation of a Broadcast Authority which would serve to help insulate state media from political interference.<br />
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But the matter of state media is a complicated one, especially if one is a current employee. For his part Mr. Fraser has not completed his examination of the issue and next's week column will continue his look into the curious case of state media in T&T.Soyinihttp://www.blogger.com/profile/03874932521330488127noreply@blogger.com0tag:blogger.com,1999:blog-2903435374866130232.post-27611898683271241512013-11-13T22:20:00.000+00:002013-11-13T22:20:03.656+00:00The Media Association of Trinidad and Tobago (MATT) issues it's Report on the Trinidad Guardian IncidentIn the wake of the Guardian debacle, the MATT created an Advisory Committee to investigate the matter and create a report, as it regards to best practices in the future. The committee was led by veteran journalist Tony Fraser. It also comprised of Dale Enoch, Jones P. Mederia and Paul Charles.<br />
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As posted on the Association's Facebook page, the report is as follows:<br />
<br />
<span style="color: #351c75;"><span data-ft="{"tn":"K"}">MEDIA ASSOCIATION OF TRINIDAD AND TOBAGO<br /> <br /> Protocols for Issuing Public Statements<br /> <br /> I Introduction<br /> <br /> We exist to promote freedom of the media as enshrined in our constitution, and to foster its entrenchm<span class="text_exposed_show">ent
by those who govern and are governed as inalienable rights of all
citizens of Trinidad and Tobago whose interest, trust and confidence we
hold to be paramount. In so doing we subscribe to the adherence to the
highest standards of practice by our membership in their quest for truth
and the delivery of products to inform, educate, entertain and persuade
the national public. Accordingly, in the practice of the profession, we
demand of our membership responsibility, independence, truth and
accuracy, fairness, and impartiality. These considerations should guide
how we represent ourselves either by behavior or in pronouncements to
our membership and to the wider citizenry of Trinidad and Tobago. <br /> <br /> II. General Principles<br /> <br />
• In taking a decision to state its position on any issue, MATT should
strike a balance between speed-of-response and a more deliberate
gathering of the facts so that the statement would be definitive and
less likely to be subject to the need for retraction subsequently when
the facts are established. <br /> <br /> • The Association should identify a
representative/s of the Executive to act as the official spokesperson/s
for MATT; messages should be harmonized to ensure consistency of
statements, especially if and when representatives are speaking to the
media.<br /> <br /> • All written statements must be vetted by the quorum of
the Executive with the President and/or Vice President signing off on
statements before they are released.<br /> <br /> • In making statements,
MATT’s executive must be conscious of not reporting and or investigating
an issue like a reporter would. Rather, MATT should adopt the position
of analyst who is aware of a given situation through a measure of
research, and, for example, where there is a perceived threat to freedom
of the media, makes a declaration against such incursions. A similar
approach should be adopted in other situations which may warrant MATT’s
attention.<br /> <br /> • In the event of an evolving situation, where all
of the facts are still to be ascertained, MATT should issue a
preliminary statement to make everyone aware that the Association is
monitoring the developments and gathering the facts, and will respond,
if necessary, at the appropriate time to defend freedom of the media and
the right of the national community to receive information without
strictures.<br /> <br /> • MATT should establish an advisory body of
senior journalists, who are not part of the Executive of the
Association, to provide counsel on a range of relevant matters including
communicating to various audiences in difficult circumstances. This
does not mean that the Executive would routinely consult with the
advisory body, but rather only in circumstances when fundamental issues
are at stake and there is a measure of uncertainty amongst the
executives on how to proceed. The Executive, however, retains the right
and responsibility to make statements as it deems necessary.<br /> <br /> •
Whenever members of the Executive are in any way involved in an issue
that is being researched for comment, such persons should recuse
themselves or be recused from participating in taking decisions on such
critical matters. Members of the Executive must also take the
initiative to declare their interest in a matter when such possible
compromising interest is not readily apparent.<br /> <br /> • MATT’s
executive should be increased in numbers to expand participation and
with it, responsibility. However, the quorum for decision-making should
not be significantly increased to avoid the organisation being paralysed
without the power to act due to any inability to field a much larger
quorum. Serious consideration should be given to having a quorum with
an odd number to ensure against a deadlock in voting.<br /> <br /> • While
members of the Executive must retain the freedom to express individual
views, they following considerations should apply when so doing:<br /> <br /> They should be sharply aware to make a distinction between their individual views and that of MATT;<br /> <br />
As far as possible, such individual/s must make every effort to inform
the wider MATT executive that they are making an statement as
individuals<br /> <br /> In this particular context, MATT’s President and
Vice President should be particularly aware of the difficulty in
separating their office from their individual status, and are advised to
seriously consider restricting themselves from publicly expressing
individual views for the period of time they remain in office. <br /> <br /> III. Process to be Adopted for Making Statements <br /> <br />
Any member or number of members of the Executive can trigger and engage
the process to warrant issuing of a statement by bringing a matter to
the attention of the Executive individually or as a group. A
non-Executive member or any number of non-Executive members acting as a
group, or any journalist (whether or not the individual is a member of
MATT) are similarly entitled to bring a matter to the attention of the
Executive. The following will then apply:<br /> <br /> The Executive must meet in a quorum to discuss the matter and take a decision to issue a statement.<br /> <br /> Any such statement should also be circulated either first or simultaneously to the general membership of MATT.<br /> <br />
In the instance of already stated difficult and complicated
situations, the Executive may call on the Advisory Committee for advice
and direction. It must be emphasized, however, that the final decision
on and ownership of what is to be done always lies with the Executive.<br /> <br />
When possible and necessary in the instance of a major development, a
meeting of the general membership should be called to discuss the matter
before action is taken or declined.<br /> <br /> IV. Internal and Public Communication<br /> <br />
• It is the ultimate responsibility of the Executive to keep its
membership abreast of all developments and with the activities of the
Association. The creation of an internal vehicle of communication
electronic or otherwise, is recommended.<br /> <br /> • MATT must continue
to find ways to engage the largest number of journalists possible in its
membership and in the work of the Association.<br /> <br /> • MATT must
continue hold the responsibility of keeping the national community
apprised of its general activities to enhance the capacity of
journalists and to protect the enshrined constitutional right of freedom
of the media.<br /> <br /> V. Advisory Group<br /> <br /> The above is recommended for the consideration of MATT by Members of the Advisory Group convened by the President of MATT: <br /> <br /> Mr Tony Fraser, journalist, Chairman<br /> <br /> Mr Paul Charles, former journalist, Communications Advisor<br /> <br /> Mr Dale Enoch, journalist, former president of MATT – 199-2003<br /> <br /> Mr. Jones P. Madeira --- special advisor</span></span></span><br />
<br />
<span style="color: #351c75;"><span data-ft="{"tn":"K"}"><span class="text_exposed_show"><a href="https://www.facebook.com/mattexecutive/posts/615676505145684"><span style="color: black;">SOURCE</span></a> </span></span></span>Soyinihttp://www.blogger.com/profile/03874932521330488127noreply@blogger.com1tag:blogger.com,1999:blog-2903435374866130232.post-86020866711681439642013-08-23T13:56:00.006+01:002013-09-05T10:27:58.501+01:00Kevin Spacey's Mac Taggart LectureKavin Spacey used his <a href="http://www.geitf.co.uk/GEITF/mactaggart-hall-of-fame">Mac Taggart Lecture</a> to triamph the cause of the creatives. People who dream the ideas that business men can use to make money with. He also spoke of the need for the creative industry, specifically television and film producers, to embrace change. To not hold on to their precious content. Rather that they should release it, at a fair price, to the audience to do with it what they will.<br />
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<br />
I agree with Kevin. But I wondered if he was giving his speech to the right audience. It seemed more relevant to Hollywood or American television and film producers, not the UK. Not that they don't have their problems but UK television allows for character development, and they already know that the audience doesn't need their characters to be perfect or pretty. They do love them complex: real or not.<br />
<br />
As a viewer, I suspect that the discussion that the UK executives need to hear is one about the lack of diversity on their screens, something that Kevin ignored in his speech. They do need to improve their representations of Actors of Colour and women could do with more roles and a wider range of characters to play.<br />
<br />
But I do love his presentation, I just think that he did it for the wrong audience.Soyinihttp://www.blogger.com/profile/03874932521330488127noreply@blogger.com0tag:blogger.com,1999:blog-2903435374866130232.post-76949829109355877582013-08-13T22:08:00.000+01:002013-08-13T22:08:43.236+01:00People Need to See Themselves in The MediaThe irony is painful, but we have an image problem in the Caribbean. It's a self image problem. We are so accustomed to see others and being told what to do by people who don't know us that we are blind to our own worth.<br />
<br />
I blame our low self-esteem squarely at the feet of Colonialism. This is no question that <a href="http://www.jstor.org/discover/10.2307/155890?uid=3738032&uid=2129&uid=2&uid=70&uid=4&sid=21102549816713">"Colonialism created the Caribbean's pigmentocracy." </a><br />
<br />
When you look at television in the Caribbean, it is full of American, English and other European shows. In Trinidad and Tobago, you would also find Indian movies and the occasional African or regional programme.<br />
<br />
With cable entry to the local viewing landscape the average Trini could go for weeks without watching a local channel/ programme. 90 perfect of the channels are American, The Africa Channel and Zee TV (an asian channel) are also available on basic cable. When I was last home, we were also getting a Grenadian channel.<br />
<br />
But we are hungry for local content. The local shows that become quite popular aren't necessarily quality productions or even good for us. But we watch them because we are straving. We want to see weself on de TV.<br />
<br />
<br />
<br />
Chimamanda Ngozi Adichie spoke about this on tells Radio 4's Bookclub in 2008, and this remains the same today.<a href="http://www.bbc.co.uk/programmes/b00b45s0" target="_self" title="bc"></a><br />
<br />
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<br />
UWI, St. Augustine has first degrees in film and communications. The T & T Film Festivals and the T & T Film Company seem to be moving from strength to strength. People need to see themselves, and they need to tell their own stories, especially those who were Colonised. Emancipation is a process and learning to tell your own truth is part of taking ownership of your reality.Soyinihttp://www.blogger.com/profile/03874932521330488127noreply@blogger.com0tag:blogger.com,1999:blog-2903435374866130232.post-45982251522248710262013-08-13T09:59:00.001+01:002013-08-23T13:43:50.807+01:00Why Everything SucksCraig Ferguson is the very funny host of<a href="http://www.cbs.com/shows/late_late_show/"> "The Late Late Show"</a> on CBS. <br />
<br />
In this clip he breaks down our obsession with youth, correctly, in my view, identifying it roots in advertising's targeting of younger consumers. The results, he explains, are to our detriment. Watch the clip.<br />
<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/ROJKEwYEx8Q" width="420"></iframe>
I think that we need to start thinking very seriously about the effects mass media has had and has been having on our behaviour. People aren't always cognizant of their manipulation. At least if they are aware and are complicit in it, they can make an informed decision. But a decision made in ignorance is...an unfair advantage.<br />
<br />
<a href="http://www.upworthy.com/watch-a-talk-show-host-get-remarkably-profound-seriously-just-watch-him-for-3-minutes-2?c=ufb1">SOURCE</a> Soyinihttp://www.blogger.com/profile/03874932521330488127noreply@blogger.com0tag:blogger.com,1999:blog-2903435374866130232.post-35908230288686788782013-08-11T11:03:00.000+01:002013-08-13T00:54:31.426+01:00Tweeting while French<div style="text-align: justify;">
I only speak English, but many of you are polyglots, especially those of you from Europe and Africa. I, however, am a spoilt English speaker who is flirting with learning Spanish (I am at intermediate-level thank you very much), French and Trinidad patois.</div>
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<br /></div>
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I started learning Spanish because of Trinidad's proximatity to Venezuela and the fact that our Government is trying to encourage local businesses to look towards Latin America. French I like because it's such a sexy language, and my family has roots in Martinique. I also have family in Venezuela, and my mother's family spoke Trinidad patois. </div>
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<br /></div>
<div style="text-align: justify;">
Because I only speak one language I am intrigued by the language issues of non-English speakers. I have always been amused by the French and their rigid control over the language. Nothing has challenged their control as much as Twitter has. It's 140 character limit is a straining attempts to keep the language pure and free from the stain of English. </div>
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<br /></div>
<div style="text-align: justify;">
The issue is examined much better in the <a href="http://www.economist.com/news/europe/21583310-french-language-getting-battered-social-media-nous-twitterons?fsrc=scn/fb/wl/pe/noustwitterons">Economist </a>. I find it strikely similar to a discussion I attended at the BFI yesterday. We were discussing the future of Carnival, Trinidad and Notting Hill, and the general refrain was that the Carnival is dead and dying. Not to digress but with that issue and the effect of Social Media on the French language I think the real discussion is change. We are really afraid of it, and we assume that the Carnival, the language or whatever is fragile. That kind of thinking displays a surprising lack of faith. </div>
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<br /></div>
<div style="text-align: justify;">
That said a proactive approach is always the best. Perhaps the French Minister of Culture should approach Twitter to allow the French version of the site to facilitate more characters. Just a thought.</div>
Soyinihttp://www.blogger.com/profile/03874932521330488127noreply@blogger.com0tag:blogger.com,1999:blog-2903435374866130232.post-61046501094430641912013-08-10T19:46:00.001+01:002013-08-13T09:41:42.321+01:00Oprah versus Switzerland Poor Switzerland, one stupid store clerk behaves like an ass and now some of us are wondering if to put the counry on the avoid list. Why? As I see it if Oprah can face racism in Europe (and I remember the slight at the Hermès store in Paris) who de hell is me?<br />
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Maurice Mcleod wrote a wonderful article in the Guardian about travelling while black. Read it <a href="http://www.theguardian.com/commentisfree/2013/aug/09/oprah-winfrey-racism-switzerland-trois-pommes?INTCMP=SRCH">here</a>.<br />
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The store is now famous worldwide for being the one that turned Oprah away. The owner, offered a lame apology and now the Swiss Tourism board has issued an <a href="http://bigstory.ap.org/article/oprah-gets-swiss-apology-racist-encounter">official apology</a> to Miss Winfrey.
BTW, I love her comment about "Twitter Thugs", it is such an approapriate term.Soyinihttp://www.blogger.com/profile/03874932521330488127noreply@blogger.com0tag:blogger.com,1999:blog-2903435374866130232.post-41985520599497406742013-08-09T10:50:00.001+01:002013-08-11T21:19:09.152+01:00How Do You Use Facebook?This is fun infographic from the guys at<a href="http://visual.ly/9-types-facebook-user"> visual.ly</a>. Have a look and tell me what category you think that you fall into.<br />
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My Facebook usage is a bit constant and I see elements of the newbie and curator my profile. <br />
<div class="visually_embed" data-category="Social Media" rel="infographic">
<img alt="The 9 Types of Facebook User" class="visually_embed_infographic" rel="http://thumbnails.visually.netdna-cdn.com/the-9-types-of-facebook-user_51f99bd3cb27c.jpg" src="http://thumbnails.visually.netdna-cdn.com/the-9-types-of-facebook-user_51f99bd3cb27c_w587.jpg" />
<br />
<div class="visually_embed_bar">
<span class="visually_embed_cycle">by <a href="http://submitinfographics.com/?utm_source=visually_embed" target="_blank">killerinfographics</a>. <br />Explore more <a href="http://visual.ly/">infographics</a> like this one on the web's largest information design community - <a href="http://visual.ly/">Visually</a>.</span>
</div>
<a href="http://visual.ly/9-types-facebook-user?utm_source=visually_embed" id="visually_embed_view_more" target="_blank"></a>
<link href="http://visual.ly/embeder/style.css" rel="stylesheet" type="text/css"></link>
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Soyinihttp://www.blogger.com/profile/03874932521330488127noreply@blogger.com0tag:blogger.com,1999:blog-2903435374866130232.post-64905161346949829682013-08-08T19:53:00.003+01:002013-08-10T19:47:00.135+01:00Dispatches' Infotaining Look at Celebs' Online Endorsements<div style="text-align: justify;">
I watched the latest episode of Dispatches on Monday. The show entitled "Celebs, Brands and Fake Fans" was an information and entertaining look at the developing world of online marketing.</div>
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I called it infotainment because I wasn't too keen on the
presentation. I didn't like the snarky voiceover and would have preferred it if
Chris Atkins hadn't inserted himself into the programme. I also didn't like how
they treated with the legal letters they received from the persons and agencies
that were featured in the film. It felt a bit sloppy, and I'm not even going to
mention the boy band because I'm so bored of that gimmick.</div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
What did I like? The fans for pounds/dollars exposé was
good. The irreverent presentation remained a distraction, but seeing the money
for fans thing in action was sobering. </div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
The celeb element had me wondering. Anyone who reads celeb
or fashion blogs is watching famous women cavorting around in a lot of free
things. From head to toe. The blogs get all of the details from the stars'
online accounts, their stylists, and/or the brands' PR, is this wrong? </div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
</div>
<div class="MsoNormal" style="text-align: justify;">
I think that most fans are aware that to be famous is to be
showered in free things, and since we're sharing everything online, they are
sharing their swag with their online friends. </div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
</div>
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It might be too late to stop brands from engaging with
celebrities in this way, or to limit their access to payment. The solution may
be found in a media education programme for the general public. The rules have
changed and something needs to be done to ensure that the public is able to
guard themselves from misrepresentation and harm. And that's why I suggest you
watch this doc.</div>
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Soyinihttp://www.blogger.com/profile/03874932521330488127noreply@blogger.com0tag:blogger.com,1999:blog-2903435374866130232.post-38989402439347146132013-08-07T22:20:00.004+01:002013-08-10T19:47:22.037+01:00I love Social TVThat thing that you do, you know what I mean? The thing where you tweet or text your friends about a show that you're watching. It has a name now. It's called Social TV.<br />
<br />
Some say Social TV is the name for any technology that allows viewers to interact with others watching a programme on television. I think the definition is better suited to the practice than the tools. TV watching has always been social. I grew up calling my friends over the phone (landline, get it right) to discuss a show we were both watching. What I'm doing on Facebook and Twitter is adjusting my learned behaviour to new technologies available.<br />
<br />
And let me tell you I love it. Awards shows have long lost their interest for me, unless I'm on Twitter and Facebook alternating between watching the show and discussing it with my friends and some strangers online. I still remember how much I enjoyed watching the 2009 MTV VMAs. You know, the one where Kanye spoke the <a href="http://www.youtube.com/watch?v=1z8gCZ7zpsQ" target="_blank">TRUTH</a>.<br />
<br />
There are some funny people online, and they give me life. The opinions of these people, who may or may not have some vested interest in this shows, provide some much needed colour and diversity to the programmes we watch.<br />
<br />
We live in a period when the official programmers still haven't come to terms with their audiences' changing taste profiles. As much as I love Peter Capaldi, and I have never watched Dr. Who, I was a little disappointed that they didn't try to go against the white male standard. Or more accurately, I was disappointed by the discussion. What does Head Writer Steven Moffat even mean when he says that a female <a href="http://"It's absolutely narratively possible [that the Doctor could be a woman] and when it's the right decision, maybe we'll do it," he said. "It didn't feel right to me, right now. I didn't feel enough people wanted it."" target="_blank">Doctor didn't feel right</a>? That's a massive cop out for a creative to make. Isn't it?<br />
<br />
And before you get on my case about Dr. Who, I love Peter Capaldi and I'm neither here nor there about the casting. I'm not about to start watching Dr. Who, I rather <a href="http://www.bbc.co.uk/programmes/b006qgrd" target="_blank"><b>The Thick of It</b></a> all day, any day.<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/5Blf073f2Lc" width="420"></iframe>
<br />
It's like when they start talking about the poor ethnic diversity on screen, and a producer complains that they would like to cast more black actors in roles, but too many "<a href="http://www.telegraph.co.uk/culture/tvandradio/9096335/BBC-controller-on-the-rise-of-televisions-posh-Africans.html" target="_blank">posh Africans</a>" are coming to their castings. Isn't that the most clueless comment you have ever heard? I would suggest to that producer that there is a clear disconnect between the roles that you've allocated to black actors and the reality.<br />
<br />
That's what I love about Social TV, you will find those who agree with the status quo and those who don't. And don't you love it when someone shares your criticism of some rubbish that you just watched on TV? The traditional media producers are being held to account for their missteps by their viewing audience, sometimes as the show airs.<br />
<br />
When they get it right it is can be a beautiful thing. Ask Shonda Rhimes, the super producer behind my TV addiction <b>Scandal</b>. This is my Scandal viewing process. I watch the show. The show ends and I immediately head over to <a href="http://www.awesomelyluvvie.com/tag/scandal">AwesomelyLuvvie.com</a> for her episode recaps. They are essential. If the episode is particularly juicy I may then head over to my favourite Scandal Tumblr, <a href="http://scandalmoments.tumblr.com/" target="_blank">Scandal Moments</a> for a gif-heavy rewatch of key moments. The show is an ABC <a href="http://articles.latimes.com/2013/may/11/entertainment/la-et-st-scandal-abc-social-media-20130511" target="_blank">success story</a> and they got there by being so accessible to their audience.<br />
<br />
Social TV isn't a bed of roses though. There are thorns and some of them are your viewers. There's a Caribbean expression that, "If you want to play with dogs, expect to be bitten by fleas," that applies here as well. I was on Twitter when the 2009 VMAs were first broadcast. After Kanye's appearance I was sure that the N-Word was going to become a top trending topic on Twitter.<br />
<br />
If you going to get close to your fans, be aware that some of them are going to abuse the privilege.Soyinihttp://www.blogger.com/profile/03874932521330488127noreply@blogger.com3tag:blogger.com,1999:blog-2903435374866130232.post-6935655507865620832013-08-07T13:01:00.000+01:002013-08-08T19:28:46.045+01:00Online Endorsements: Celebrity EditionHere's the thing, as far as celebrity endorsements go, we the audience know that we're being lied to, and to some extent we're ok with that. Of course the lie has to be within reason, but for the most part I'm aware that if I'm looking at an advertisement that I'm not being told the whole truth.<br />
<br />
I think this deception is most evident in cosmetic advertisements. I'm always amused by commercials with gorgeous young girls smearing some sort of face cream over their heavily made up face. Sometimes the artifice is too much for me to take, case in point Maybelline's False Lash Mascara ads. I can not tolerate the obvious false eyelashes in the spot. I know swiping that gel on my lashes won't have the same effect so just stop.<br />
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In the UK the <a href="http://www.asa.org.uk/About-ASA.aspx" target="_blank">Advertising Standards Authority (ASA)</a> is an independent media regular that monitor's advertising across all media. Many a company has<a href="http://www.dailymail.co.uk/femail/article-2019162/Julia-Roberts-Christy-Turlington-L-Oreal-adverts-banned-airbrushing.html" target="_blank"> felt their wrath</a>, when <a href="http://www.asa.org.uk/Rulings/Adjudications.aspx" target="_blank">it has been found </a>that they have <a href="http://www.theguardian.com/media/2013/jul/17/renault-youtube-ad-banned" target="_blank">gone too far </a>with their claims or presentation.<br />
<br />
As you well know advertisements do not need a celebrity starring in it to lie. But you do know that if they put a famous person, particularly one you like, to endorse some random piece of crap you will pay more attention to it. I have never had Smart Water, and I may or may not have it anytime soon, but I am grateful to them for using<a href="http://blackactors.net/2011/09/idris-elba-lands-smartwater-endorsement-deal/" target="_blank"> Idris Elba</a> in their ads.And for companies that are in it for the money, that attention may lead to retention and action (you may start buying their stuff) is what matters.<br />
<br />
Today we live in a world were social media is the norm, and brands have started turning to celebrities to endorse their products to their online followers. It has been said that Kim Kardashian has received as much as $10,000 to promote brands to her Twitter followers. Not wanting to be left behind, the <a href="http://articles.economictimes.indiatimes.com/2013-07-17/news/40635241_1_social-media-endorsement-brand" target="_blank">stars of Bollywood</a> are getting in on the act.<br />
<br />
The issue with online promotion is the lack of transparency. Social media is murky. Unlike paid advertisements, one can't always be sure if a celebrity is sharing their own thoughts or if they have someone to do it for them. R&B singer Rihanna tweets for herself, but that wasn't<a href="http://www.lovelyish.com/2010/08/30/rihanna-finally-takes-over-her-own-twitter-page/" target="_blank"> always the case</a>. In May US Rapper Souja Boy had a vacancy for social media intern.<br />
<br />
<blockquote class="twitter-tweet">
looking for a new social media intern. <a href="https://twitter.com/search?q=%23sodmg&src=hash">#sodmg</a> <a href="https://twitter.com/search?q=%23richgang&src=hash">#richgang</a><br />
— Soulja Boy (@souljaboy) <a href="https://twitter.com/souljaboy/statuses/337506283458535424">May 23, 2013</a></blockquote>
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But the lack of clarity can be a serious problem, which will be examined in the latest Dispatches documentary on channel 4 (UK).<br />
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
"In
this one hour special Channel 4 Dispatches goes undercover to
investigate what's real and what's fake in the brave new online world. </div>
<div class="expanded" id="blanket" style="height: 199px; min-height: 0px; text-align: center;" tabindex="-1">
<div class="synopsis">
Celebrities
have considerable influence on social media, but are some less than
transparent when tweeting brand names to their legions of fans? <br />
Dispatches
exposes the new tricks used by marketeers to plug brands, from buying
fake Facebook 'likes' and YouTube 'views' to influencing social media
conversations. <br />
Film-maker Chris Atkins travels to Bangladesh in
search of backstreet 'click farms' where poorly paid workers manipulate
social media for the benefit of big western brands."<br />
<br />
<div style="text-align: left;">
The programme was first broadcast 5th August 2013, but you can watch it on-demand at <a href="http://www.channel4.com/programmes/dispatches/4od" target="_blank">4OD</a>.</div>
</div>
</div>
<script async="" charset="utf-8" src="//platform.twitter.com/widgets.js"></script>
Soyinihttp://www.blogger.com/profile/03874932521330488127noreply@blogger.com0tag:blogger.com,1999:blog-2903435374866130232.post-75833394268444039712013-08-04T22:53:00.001+01:002013-08-04T22:53:07.652+01:00A Salary Checker for PR Pros...(UK)I find the most frightening thing about job hunting is quantifying my worth. I feel like such a fruad when I am writing my cover letters and resumes. It is such a vain exercise; I hate it.<br />
<br />
Salary negotiations are another source of concern. Yes I think that I am awesome, and so qualified for the job. But I am afraid of asking for my worth. If the job has a range I veer towards the middle or the lower end of the scale.<br />
<br />
I am not alone. <a href="http://www.bbc.co.uk/news/education-21698522" target="_blank">Study after study</a> tells us that women are paid much less than their male counterparts. Perhaps this has to do with on the job confidence. The question isn't that the woman aren't qualified, they are. Female applicants to universities outnumber male applicants. There were more females<a href="http://www.theguardian.com/education/datablog/2013/jan/29/how-many-men-and-women-are-studying-at-my-university" target="_blank"> enrolled in university courses</a> than men, that gender disparity, in favour of women is also reflected in the graduants.<br />
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This isn't new information. When I was studing in UWI (2000-2003) this was a hot topic. While women were entering campus in larger numbers, they lost that advantage pretty soon after graduated and entered the workplace. They <a href="http://careers.theguardian.com/careers-blog/graduate-gender-pay-gap-university-subject" target="_blank">still earned less</a> than their male counterparts and still had problems advancing beyoud the glass ceiling in their respective workplaces.<br />
<br />
Consider <a href="http://www.prweek.com/uk/wide/1172367/Interactive-PRWeek-Top-Trumps/" target="_blank">PRWeeks <i>The Power 12</i></a>. Only 2 out of the top twelve PR professionals in the United Kingdom are women. They are Sue Garrard and Jackie Brock-Doyle. It is important to note that of the 6 persons shortlisted for the <a href="http://www.prweek.com/uk/features/1192096/prweek-awards-shortlist-2013/" target="_blank"><i>Young PR Professional of the Year Award</i></a>, only one, <span class="s7">James Thomlinson of Bell Pottinger Wired, was male.</span><br />
<br />
One of the reasons put forward for this is that women were entering courses that didn't give them an advantage in the workplace. That isn't the only issue. Men are outearning women, even when they have the same qualifications.<br />
<br />
I think that the issue here is culture. It was a common discussion on my campus in Jamaica that women were socialised to function in the home, and men were socialised to function outside the house. I do see elements of that in the Caribbean and in the UK. I see men negotiating and women compromising.<br />
<br />
Woman are much less reluctant to apply for senior positions, and seem less willing to apply for positions unless they meet all of the requirements. Men tend to be actively ambitious in the workplace. They apply for senior jobs and are more likely to be rewarded for their bravery.<br />
<br />
I am a big fan of research that could help us understand human behaviour. Even if it puts lie to the social truths I held (even on this issue).<br />
<br />
I also love finding tools that could help me overcome my insecurity and fears. Where job hunting is concerned I have found a way to address that frustrating question about my salary expectations. <a href="http://jobs.prmoment.com/pr-salary-checker.asp" target="_blank">The PR Moment Salary Checker</a> is that thing.<br />
<br />
It's helpful because I think that you can use it as a benchmark. It isn't gender specific. It uses your function, your sector and your location to come up with an average. Many job advertisements are explicit about the salary range attached to the role. Use this information as your confidence boost when the time arises and fight the urge to self sabotage. If your going to work, you might as well be paid. If you're going to be paid, it should be fair.Soyinihttp://www.blogger.com/profile/03874932521330488127noreply@blogger.com2tag:blogger.com,1999:blog-2903435374866130232.post-38286337959593839052013-08-02T11:48:00.000+01:002013-08-04T21:47:12.664+01:00Caribbean PR: Corina Aurelia Meeks, CD, nee AchongCorina Aurelia Meeks, CD, nee Achong was Trinidad and Tobago's first female Island scholar. She was both a broadcaster and a public relations specialist, who spent the bulk of her professional career in Jamaica. She moved there after marrying her husband Charles Meeks.<br />
<br />
I knew naught of Mrs. Meeks until I read a news article about her death in the <a href="http://www.trinidadexpress.com/news/TTs-first-female-Island-Scholar-dies-in-Jca-210346571.html" target="_blank">Express</a>. I thought the fact that our first female Island Scholar went on to a career in Public Relations was a bit surprising.<br />
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Her career though was far from typical. Mrs. Meeks designed a very successful campaign to support the decimalisation of the Jamaican dollar in the 1969. She had a distinguished career in political communications; she was the former head of the Agency for Public Information, now known as the Jamaica Information Service (JIS).<br />
<br />
Mrs. Meeks, a Caribbean Communications icon died 30th May 2013.<br />
<br />
To learn more about her work and her life read this article from the <a href="http://jamaica-gleaner.com/gleaner/20130611/news/news4.html" target="_blank">Jamaica Gleaner</a>.<br />
<br />
<br />Soyinihttp://www.blogger.com/profile/03874932521330488127noreply@blogger.com0tag:blogger.com,1999:blog-2903435374866130232.post-78873422298467728722013-08-01T21:50:00.000+01:002013-08-01T21:50:43.242+01:00PR MeasurementOne of the biggest problems facing Public Relation is measurement. It has always been difficult for professionals to quantify the work that they did. Work was being done, and claims were being made, but a lot of it was fluff and guesswork. That, for a field that has a credability problem is not a good idea.<br />
<br />
The shift to digital has helped tremendously because analytics are a cornerstone. Finally communicators could start to add some real proof of their effectively of their efforts.<br />
<br />
The problem now is learning how to use the various programmes and valuing analytics, even in non-digital as a matter of course.<br />
<br />
To that end <a href="http://amecorg.com/about-amec/" target="_blank">The International Association for Measurement and Evaluation of Communication (AMEC)</a> has produced a much needed document. The recently launched <b>PR Professionals Definitive Guide to Measurement</b> is a practical how-to-guide for Comms people. It is available online via this website: <br />
<a href="http://prguidetomeasurement.org/">http://prguidetomeasurement.org/</a><br />
<br />
Very simply their goal is to encourage professionals "to regard PR measurement as an everyday part of what they do." I couldn't say it better myself.<br />
<br />
To be fair I haven't been too impressed, because I find the guide lacking in practical tips. But that is a bit rich on my part because I haven't finished reading the document. Expect a review when I have done the needful. <br />
<br />
<br />
Digital has also having a serious impact on PR's favourite professional frenamy, journalism. I'd first heard about <b>data journalism</b> at the<a href="http://www.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publicLecturesAndEvents/player.aspx?id=1861" target="_blank"> POLIS Journalism Conference</a> in April. It isn't a new concept, but our increasingly digital world has made this a much needed post in the newsroom of today and tomorrow.<br />
<br />
There is an online guidebook aptly named <b>The Data Journalism Handbook</b>. You can access it here: <a href="http://datajournalismhandbook.org/1.0/en/index.html">http://datajournalismhandbook.org/1.0/en/index.html</a><br />
Soyinihttp://www.blogger.com/profile/03874932521330488127noreply@blogger.com0tag:blogger.com,1999:blog-2903435374866130232.post-16764800737263079502013-08-01T20:47:00.001+01:002013-08-01T20:47:41.627+01:00About the #31WriteNow Blog ChallengeI've been so bad to this blog. So in an effort to do better I am going to do my first ever social media, blog challenge. That's <strike>write</strike> right I am doing the #31WriteNow Blog Challenge.<br />
<br />
All I have to do as part of the #31WriteNow Blog Challenge is to write a new blog, on this blog every day for the month of August.<br />
<br />
Today, you'll get two. Just because I feel that my posts should be about Media and Communications because that's what this blog is about.<br />
<br />
This should be interesting. Primarily because I have serious committment issues.<br />
<br />Soyinihttp://www.blogger.com/profile/03874932521330488127noreply@blogger.com0tag:blogger.com,1999:blog-2903435374866130232.post-89350704370461135322013-04-14T11:24:00.001+01:002013-04-14T11:25:48.081+01:00Openness as a Social StrategyAliza Licht, the voice behind <a href="https://twitter.com/dkny">@DKNYPRGIRL</a>, spoke at <b>Tedx Times Square</b> on 10 April 2013 about how her openness improved the relationship building potential of a major fashion brand's social media strategy.<br />
<br />
I featured Aliza on this blog before by posting her 'coming out of the (social media) closet' video earlier. She refers to the video in her Tedx talk and you can read that post <a href="http://youcouldbelievethis.blogspot.co.uk/2011/10/world-of-pr.html">here</a>.<br />
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<b>Tedx Times Square</b> (jump to 2:40:00 for Aliza's presentation)<br />
<br />
<iframe frameborder="0" height="315" scrolling="no" src="https://new.livestream.com/accounts/50006/events/1999637/videos/15971556/player?autoPlay=false&height=315&mute=false&width=420" width="420"></iframe>Soyinihttp://www.blogger.com/profile/03874932521330488127noreply@blogger.com2tag:blogger.com,1999:blog-2903435374866130232.post-39424858501083103022013-03-26T11:04:00.000+00:002013-03-26T11:08:09.473+00:00Online Public RelationsSimple re-post of an intro-graphic that I saw on the Global Alliance for Public Relations' <a href="https://www.facebook.com/photo.php?fbid=445123262231995&set=pb.135177213226603.-2207520000.1364295633&type=3&theater">Facebook page</a>.<br />
<br />
It's from PRMarketing.com and is explains that most organisations need to have an online presence in to be seen.<br />
<br />
<a href="http://www.prmarketing.com/blog/online-pr-opportunity-and-results/"><b>Online PR: Opportunity and Results</b></a>Soyinihttp://www.blogger.com/profile/03874932521330488127noreply@blogger.com0tag:blogger.com,1999:blog-2903435374866130232.post-46289735072724223482013-03-24T12:11:00.000+00:002013-08-01T21:51:21.125+01:00Reactions: Social Media versus the Real WorldMuch is said about the impact of social media and the democratisation of communication. It is true, but often overstated. There is a certain type of person who is drawn to publicity, communications, fame etc. Those persons will find and create a space for themselves using the tools at their disposal. While more people are communicating online, like this blog, just because you have written it doesn't mean that an audience will come.<br />
<br />
Much in the same way viewer polls in the news, really just a space to insert advertising within the newscast, aren't representative of the viewing population, far less for the national population, twitter reactions are of its own reality and should be treated as such.<br />
<br />
Twitter users are a sub-set of the national population with some expat and international inclusion. This Pew Research study found that "The reaction on Twitter to major political events and policy decisions
often differs a great deal from public opinion as measured by surveys."<br />
<br />
Read the entire survey here: <a href="http://www.pewresearch.org/2013/03/04/twitter-reaction-to-events-often-at-odds-with-overall-public-opinion/">Twitter Reaction to Events Often at Odds with Overall Public Opinion </a>Soyinihttp://www.blogger.com/profile/03874932521330488127noreply@blogger.com0tag:blogger.com,1999:blog-2903435374866130232.post-46668713196686208422013-03-19T10:35:00.000+00:002013-03-19T10:35:48.695+00:00Pope Francis' Media RelationsTime Magazine takes an early look at Pope Francis' relationship with the Media. Making note of his early reluctance to engage with them, to his swift embrace of their role.<br />
<a href="http://world.time.com/2013/03/16/new-pope-shows-eye-for-symbolism/"><b>New Pope Shows Eye for Symbolism</b> </a><br />
<br />
The Vatican has a <a href="https://twitter.com/Pontifex">Twitter account</a>, several actually. It was launched under Pope Benedict XIV's reign. Those tweets have since been deleted from the page, but can be viewed on the Vatican's news website.<br />
<a href="http://mashable.com/2013/02/28/pope-benedict-xvi-tweets-removed/"><b>Pope Benedict XVI's Tweets Have Been Removed</b></a> <br />
<br />
So who Tweets for the Pope? Several people do, as he has several accounts in different languages. For the english speaking account that job goes to his social media interns Sean Hudgins and Danielle McMonagle.<br />
<a href="http://mashable.com/2013/03/18/pope-francis-social-media/"><b>What It's Like to be Pope Francis' Social Media Intern</b></a><br />
<br />
The UK Guardian created a website to track the proceedings in the papal conclave: http://www.istherewhitesmoke.com/<br />
<h1 class="title" href="http://mashable.com/2013/02/28/pope-benedict-xvi-tweets-removed/">
</h1>
<h1 class="entry-title">
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Soyinihttp://www.blogger.com/profile/03874932521330488127noreply@blogger.com0tag:blogger.com,1999:blog-2903435374866130232.post-48888156091711616172012-03-06T18:26:00.005+00:002012-03-06T18:29:36.905+00:00The History of PRAdmitedly a very US history of PR, but there's no one who's better at PR than the Americans.<br /><br /><iframe src="http://www.youtube.com/embed/W-FGK43DVw8" allowfullscreen="" frameborder="0" height="315" width="420"></iframe><br /><br /><a href="http://blog.pressindex.com/2012/02/a-brief-history-of-public-relations/">Source</a>Soyinihttp://www.blogger.com/profile/03874932521330488127noreply@blogger.com0tag:blogger.com,1999:blog-2903435374866130232.post-31282939005870732302012-01-21T13:54:00.007+00:002012-01-22T20:40:04.092+00:00Coast BlogsCoast Stores has switched its blog from Wordpress to Tumblr. I don't know it why matters but I find this upsetting.<br /><br />This is their blog on Wordpress:<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEid4TkRJa_2z_M4QOWMsTmCxGOUgUN2_btWoqNXrn6s2ZFTAkgLQxaPZjmkPQOKT1-eR7xyBKa5KZPLB9Y9tDeSKooAX8DTfTDQb7bejprWGvPOXnDUEGfsARWyCIoPGZbfMYt901PhSRM/s1600/Coast+Wordpress.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 150px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEid4TkRJa_2z_M4QOWMsTmCxGOUgUN2_btWoqNXrn6s2ZFTAkgLQxaPZjmkPQOKT1-eR7xyBKa5KZPLB9Y9tDeSKooAX8DTfTDQb7bejprWGvPOXnDUEGfsARWyCIoPGZbfMYt901PhSRM/s320/Coast+Wordpress.jpg" alt="" id="BLOGGER_PHOTO_ID_5700097105001703250" border="0" /></a><br />And this is their blog on Tumblr:<br /><br /><div style="text-align: center;"><br /></div><div style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhShIkR-1XV-qSEfAxyoDQxnw98w0NcTgDoC5vzVR0hoCy8e-sLMeUERSuqwYtBdXn7c60VwoIlg-PNeH8Tq9zvkq6FVWFtu_-MwIJfKV9O0jcUCCHnPLgynOl4uwWTupDh_QHyDT_msN4/s1600/Coast+Tumblr.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 177px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhShIkR-1XV-qSEfAxyoDQxnw98w0NcTgDoC5vzVR0hoCy8e-sLMeUERSuqwYtBdXn7c60VwoIlg-PNeH8Tq9zvkq6FVWFtu_-MwIJfKV9O0jcUCCHnPLgynOl4uwWTupDh_QHyDT_msN4/s320/Coast+Tumblr.jpg" alt="" id="BLOGGER_PHOTO_ID_5700097862290693266" border="0" /></a></div><div style="text-align: center;"><br /></div>It's like they switched because all the cool girls are into Tumblr, not because they thought about it. I guess I think of Tumblr as an artsy space. My fave blogs on that platform are the minimalist, one photo/ video post, with a brief, perhaps one sentence only, caption. The Coast blog violates that principal, and that irks me (I have issues I know).<br /><br />I would revive the Wordpress blog, and treat it as if it were an online magazine. They could do all the <a href="http://coaststores.wordpress.com/2011/05/06/the-met-ball-style-inspiration/">Look for Less</a>, <a href="http://coaststores.wordpress.com/2011/06/09/spotted-at-coast-hq-emeline-lace-dress/">What I Wore</a>, and <a href="http://coaststores.wordpress.com/2011/05/31/sneak-peek-into-coasts-aw-2011-press-day/">Behind the Scenes</a> posts we love with the long text posts that Wordpress favours. Besides Wordpress makes it so easy to crop long posts for display on your homepage.<br /><br />I would use the Tumblr blog to show the artsy side of Coast. There are a <a href="http://coaststores.tumblr.com/post/12556821341/the-little-black-dress">series of gorgeous illustrations</a> in this Little Black Dress post that is the stuff of dreams. They could do an entire blog using illustrations of their collection. Interspersed with <a href="http://oscarprgirl.tumblr.com/post/16090944556/shes-kind-of-bionic">abstract shots</a> of key pieces from their collection. That would be lovely. I bet that would go down well with their followers and with their attempts to reach a younger customer. It certainly would be the type of thing that Tumblr users like to re-blog, Lord knows re-blogging is a big deal on Tumblr.<br /><br />I don't know why this matters. I get all weird about content sometimes.<br /><br />For inspiration, read:<br /><br /><a href="http://www.blogger.com/Blogger,%20WordPress,%20or%20Tumblr%20for%20your%20fashion%20blog?">Blogger, Wordpress or Tumblr for your fashion blog?</a><br /><br />and<br /><br /><a href="http://fashionista.com/2011/05/the-10-best-fashion-industry-insider-tumblrs/">The 10 best Tumblrs by Fashion Industry Insiders</a><br /><br />also<br /><br /><a href="http://ebonymag.tumblr.com/">I'm loving Ebony Magazine's Tumblr</a><br /><br />plus<br /><br /><a href="http://jcrew.tumblr.com/">JCrew's Tumblr</a> Included because they break my rules and adhere to them at the same time.<br /><span style="text-decoration: underline;"><span style="font-weight: bold;"><br /><br /></span></span>Soyinihttp://www.blogger.com/profile/03874932521330488127noreply@blogger.com0tag:blogger.com,1999:blog-2903435374866130232.post-31622617758210354982012-01-15T20:17:00.005+00:002012-01-15T20:35:12.871+00:00ZoneOneRadioI've started work as a producer/ presenter on <a href="http://www.zoneoneradio.com/">ZoneOneRadio</a> a brand new community radio station for Central London.<br /><br />I will be working on our Charity profiles; discussing volunteer opportunities within the Capital etc.<br /><br />But I also wanted to share some of the work I've done so far. These are the drops that will air throughout the day on the station. I'm voicing with the amazing <a href="https://twitter.com/#%21/JamieNorton92">Jamie</a>. If you like what you hear, it's thanks to the superb coaching skills of <a href="https://www.facebook.com/matthewontheradio">Mr. Matthew Layton</a>, <a href="https://www.facebook.com/ZoneOneRadio">ZoneOneRadio</a>'s evil genius.<br /><br /><object width="100%" height="81"> <param name="movie" value="https://player.soundcloud.com/player.swf?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F33380107"> <param name="allowscriptaccess" value="always"> <embed allowscriptaccess="always" src="https://player.soundcloud.com/player.swf?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F33380107" type="application/x-shockwave-flash" width="100%" height="81"></embed> </object> <span><a href="http://soundcloud.com/matthew-layton/zoneoneradio-our-first-1">ZoneOneRadio - Our First Training Session</a> by <a href="http://soundcloud.com/matthew-layton">Matthew Layton.</a></span><br /><br />Compare with the results of our first workshop. Bare in mind for this one, the group members had only just met and had to work together to create some content.<br /><br /><object width="100%" height="81"> <param name="movie" value="https://player.soundcloud.com/player.swf?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F32698570"> <param name="allowscriptaccess" value="always"> <embed allowscriptaccess="always" src="https://player.soundcloud.com/player.swf?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F32698570" type="application/x-shockwave-flash" width="100%" height="81"></embed> </object> <span><a href="http://soundcloud.com/matthew-layton/zoneoneradio-our-first">ZoneOneRadio - Our First Workshop</a> by <a href="http://soundcloud.com/matthew-layton">Matthew Layton.</a></span><br /><br />Honestly, I think we did well.<br /><br />Anyways, tune into <a href="http://www.zoneoneradio.com">ZoneOneRadio</a>; It's up and running. Like the <a href="https://www.facebook.com/ZoneOneRadio">Facebook page</a>, follow us on <a href="https://twitter.com/#%21/Z1Radio">Twitter.com/z1radio</a> and don't keep the goodness to yourself. Please share.Soyinihttp://www.blogger.com/profile/03874932521330488127noreply@blogger.com2tag:blogger.com,1999:blog-2903435374866130232.post-35876955131465462152011-12-07T16:36:00.005+00:002011-12-07T16:48:25.153+00:00Caribbean Axis Student BloggerOK remember when I discovered that Caribbean Axis has posted my blogs. Well that link is now down (haters). Fortunately I took some screen shots of the my blog posts (vanity). Here they are for you to read and comment on.<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVFshP92En3GorFnqDsUL7KoC6LCT__hqR0H59j8JVA7YTfCtFtwUFOqUzD9LehdsRmIPXL3JU4WAY5IUobOiWXGoBaV-E3Qiu2i0Zn3TkUrPOBRTO66NDvHsVAySFsF07pniMs8duabg/s1600/Carib+Axis.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 154px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVFshP92En3GorFnqDsUL7KoC6LCT__hqR0H59j8JVA7YTfCtFtwUFOqUzD9LehdsRmIPXL3JU4WAY5IUobOiWXGoBaV-E3Qiu2i0Zn3TkUrPOBRTO66NDvHsVAySFsF07pniMs8duabg/s320/Carib+Axis.jpg" alt="" id="BLOGGER_PHOTO_ID_5683427120878605666" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgo8upthMgDgVyHf9P3WPnBfRGGf3KMfdo8Sf1jFrCcRbQEIXCTO1GvUV7k2Oi20AXERZZ7qAFb6dquh8jzYMj_ngHrvQrLWhP1hLtLEbMSOtcOswRoSLbLsgQrRhjsRBjwxtVdtbbIq3w/s1600/Carib+Axis+2.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 182px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgo8upthMgDgVyHf9P3WPnBfRGGf3KMfdo8Sf1jFrCcRbQEIXCTO1GvUV7k2Oi20AXERZZ7qAFb6dquh8jzYMj_ngHrvQrLWhP1hLtLEbMSOtcOswRoSLbLsgQrRhjsRBjwxtVdtbbIq3w/s320/Carib+Axis+2.jpg" alt="" id="BLOGGER_PHOTO_ID_5683427122167047618" border="0" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4doGv1_PgqdZTKznFpQRK6QotGWNP3FcDSXkSktnqKk9LVNdEJvS3bnvq3ZExtaAhgIRXB1bFlxkDBAhYAA_c0SV0elgwY3bjZeDAtbsFsp2Qcpt6GXpkmoXmawelBC20h4ZB8dkumVM/s1600/Carib+Axis+3.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 235px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4doGv1_PgqdZTKznFpQRK6QotGWNP3FcDSXkSktnqKk9LVNdEJvS3bnvq3ZExtaAhgIRXB1bFlxkDBAhYAA_c0SV0elgwY3bjZeDAtbsFsp2Qcpt6GXpkmoXmawelBC20h4ZB8dkumVM/s320/Carib+Axis+3.jpg" alt="" id="BLOGGER_PHOTO_ID_5683427122605605442" border="0" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVxPCiVkfMiPPgXdu_FBLVyV9mH-s1wod-y7EKcLm1htPWbaoBGGOGgQFQ8kdRsl1VV2xAKPM4ptkxzxpD3BkwoBa98PwWtIX9lfYlKK-dYlTsJqyENMjd2XwC-CwBpdL8dnJlH-2sw1g/s1600/Carib+Axis+4.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 178px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVxPCiVkfMiPPgXdu_FBLVyV9mH-s1wod-y7EKcLm1htPWbaoBGGOGgQFQ8kdRsl1VV2xAKPM4ptkxzxpD3BkwoBa98PwWtIX9lfYlKK-dYlTsJqyENMjd2XwC-CwBpdL8dnJlH-2sw1g/s320/Carib+Axis+4.jpg" alt="" id="BLOGGER_PHOTO_ID_5683427135259844994" border="0" /></a><br /><br />Click on the image to read the blog posts.Soyinihttp://www.blogger.com/profile/03874932521330488127noreply@blogger.com0tag:blogger.com,1999:blog-2903435374866130232.post-27612479014086649132011-12-03T15:22:00.008+00:002011-12-05T11:20:11.456+00:00The Truth about MediaJournalism could be nasty. Let's not let the unpleasentness of the phone hacking drama blind you. The 4th Estate is essential to our democracy, because it uncovers the information our decision makers would rather stay hidden. The information we need to ensure they are doing their jobs. To uncover this information sometimes our journalists need to engage in some blatantly illegal or immoral things. Fact!<br /><br />The real tragedy of drama that has lead to the the <span style="font-weight: bold;">Leveson Inquiry</span> is that it has become a celebrity parade (says the girl who was <a href="https://twitter.com/#%21/YouCouldBelieve/status/141482922573172736">geeking out</a> over <a href="http://www.levesoninquiry.org.uk/hearing/2011-11-29am/">Nick Davis's testimony</a>). The phone hacking wasn't the worse thing to have happened. The real crime is that journalists were abusing the cover of the 4th estate to find out who Hugh Grant was sleeping with. Now that's rubbish!<br /><br />If you're going to break the low, and use the fact that your are a journalist as your excuse, I'd rather you be uncovering money laundering at some Fortune 500, or how charities really spend your money. Something like that. Everything the <a href="https://twitter.com/#%21/JonathanHaynes/status/141530843511394305">public is interested in</a> isn't always in their interest.<br /><br />As for the celebrities, we know that they are fake; turns out when the media's detective work turns up nothing, they write <a href="http://www.levesoninquiry.org.uk/evidence/?witness=richard-peppiatt">fiction as news</a>. Their punishment would be the loss of publicity, and perhaps then we'll get our journalist back.Soyinihttp://www.blogger.com/profile/03874932521330488127noreply@blogger.com0tag:blogger.com,1999:blog-2903435374866130232.post-23130589677653881552011-11-25T08:12:00.003+00:002011-11-25T08:34:29.603+00:00Personal Branding Tips from Dita Von TeeseVideo of the burlesque star discussing feminism, her work, art and how having a personal brand worked in her favour. When she started, strippers were of the rock chick, Mötley Crüe styling. Dita realised that she had something different to offer, and created her act based on that. Now she's an international phenomenon.<br /><br /><object width="460" height="370"><br /> <param name="movie" value="http://www.guardian.co.uk/video/embed"></param><br /> <param name="allowFullScreen" value="true"></param><br /> <param name="allowscriptaccess" value="always"></param><br /> <param name="flashvars" value="endpoint=http://www.guardian.co.uk/stage/video/2011/nov/24/dita-von-teese-interview-video/json"></param><br /> <embed src="http://www.guardian.co.uk/video/embed" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="460" height="370" flashvars="endpoint=http://www.guardian.co.uk/stage/video/2011/nov/24/dita-von-teese-interview-video/json"></embed><br /></object><br /><br />This stripper now has her own <a href="http://www.harpersbazaar.co.uk/going-out/dita-von-teese-wearing-dvt-muse-collection#">clothing line</a>, she's been the face of <a href="http://www.cointreau.com/Dita/">Cointreau</a> for years, and women (not men) are waiting for hours to see her <a href="http://www.youtube.com/watch?v=S0KwEyycYCE&feature=related">shows</a> and buy her <a href="http://www.amazon.com/Burlesque-Art-Teese-Fetish/dp/0060591676">books</a>.<br /><br />Today's job market might be tough, but looking at what you have to offer might be the key to your success. Especially since it makes you unique. That's the take away from this post.Soyinihttp://www.blogger.com/profile/03874932521330488127noreply@blogger.com0